Duha Shabib – The Visionary Behind The Halo
Meet the Founder
Duha Shabib is a brand strategist, creative thinker, and master storyteller with a passion for PR, branding, and crafting unforgettable experiences.
With a deep understanding of the MENA region’s unique cultural landscape and global marketing trends, Duha founded The Halo to redefine marketing and communications. Her vision was to create an agency that would surround brands with brilliance, clarity, and influence – helping them stand out in a crowded marketplace.
"I believe in creating not just campaigns, but legacies. The Halo is about making brands glow—brilliantly, authentically, and powerfully."
Professional Journey
Education background
Master’s degree in Marketing Communications from a prestigious international university, complemented by ongoing professional development and specialized certifications.
Philosophy & Approach
Duha’s approach to marketing and communications is built on a few fundamental principles:
- Authenticity First
- Strategic Creativity
- Relationship-Driven
- Results-Focused
Areas of Expertise
PR & Communications
Developing comprehensive PR strategies that elevate brand positioning and drive meaningful engagement.
Brand Development
Creating powerful brand identities that resonate with target audiences and stand the test of time.
Event Concept
Designing unique, memorable experiences that bring brands to life and create lasting impressions.
Creative Direction
Guiding creative development to ensure all brand touchpoints are cohesive, compelling, and impactful.
Notable Achievements
Speaking & Thought Leadership
Recent Speaking Engagements
- Dubai Marketing Summit
- Women in Business Conference
“Leading with Authenticity: Building a Brand with Purpose”
- MENA Communications Forum
Publications & Features
- Marketing Today Magazine
- PR Week
A Personal Mission
